It was identified as a missed opportunity to capture new data from pet parents in the eCommerce environment. We created a partnership between Petfinder and Amazon to drive traffic between the two sites and capture new pet household data. 
By creating a seamless eCommerce experience with both sites, were were able to capture user data and drive sales of Purina products on This led to new site traffic and increased adoption reception data. 
Agency: Epsilon. Role: Creative Director. 
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