///CHALLENGE
When Purina purchased Zukes treats, they discontinued SKUS that were traffic drivers to the Target Guest. Without this functional treat there was room in the aisle and digital shelf for a treat that naturally treats your dog's symptoms. 

///SOLUTION
We created a full omni channel launch plan for sell-in with the buyer that utilized both category and cross-category executions to ensure the Target Guest was driven to purchase.  

///MY ROLE
Agency: Epsilon. Role: Creative Director.
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