When Purina purchased Zukes treats, they discontinued SKUS that were traffic drivers to the Target Guest. Without this functional treat there was room in the aisle and digital shelf for a treat that naturally treats your dog's symptoms. 

We created a full omni channel launch plan for sell-in with the buyer that utilized both category and cross-category executions to ensure the Target Guest was driven to purchase.  

Agency: Epsilon. Role: Creative Director.
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