Creative leader with more than 20 years of expertise in strategic campaign conception, development, and execution with extensive experience managing multidisciplinary teams across industries. Adept at blending strategic vision with hands-on execution to deliver high-performing creative solutions for renowned brands like Campbells, ALDI, Toyota, TikTok, and Purina. Proven track record in spearheading creative overhauls, optimizing content production systems, and fostering team growth and development. Skilled in leveraging diverse media platforms—including digital, print, OLV, social, and in-store—to create cohesive brand experiences that resonate with audiences. Skilled in elevating creative excellence, driving business results, and mentoring future creative talent.​​​​​​​