///CHALLENGE
Dog Chow's segment in dog food of premium is increasingly losing share and as Dollar General's number one pet SKU we need to continue to drive store and eCommerce traffic. By utilizing a brand campaign we were able to create a feel good donation simply by having the shopper by a specific SKU of Dog Chow.
///SOLUTION
Creating custom creative campaign utilizing the Dollar General toolbox were were able to use shopper purchase data to drive incremental trips to Dollar General.
///MY ROLE
Agency: Epsilon. Role: Creative Director.
