GSK Nicorette & Nicoderm CQ
Quitting smoking is hard. Breaking through when every retailer and brand is advertising new year, new you is even harder. We partnered with Dale Earnhardt Jr. to bring his quit story to select retailers and nationally through a omni-channel campaign. Kicking off with our Quit Event at Walmart, we brought Dale to a meet a greet and sampled our products to inspire people and jump start their "quit journey."