William Sherman Creative Director - Sears Back to School

CHALLENGE

Sears came to my team to look for ways to amplify their Back to School campaign with content videos that were bigger than just simple behind-the-scenes videos. We had already scheduled a five day shoot and had to work around the print photography due to strobe contamination.

SOLUTION

We created a semi-scripted series of videos that launched on YouTube that were designed to engage the tween shopper with tips and tricks to create there own unique style. Through creative shooting schedules and late nights, were were able to shoot all of these with in three days.

MY ROLE

Agency: Schawk. Role: Creative Director, Concept Development, Photo Art Director and in awe of Uli from Project Runway.