Wingstop
get the vibes right
get the vibes right
Wingstop came to the agency to develop a social program that connected to their four audience segments that fostered experimentation in units, formats, styles, formatting and messaging. As the program ran, we adapted relevant content areas into any new audiences or and built upon the learnings.
Insight
Our audience can spot an ad in their feeds immediately and will quickly scroll past. As a result it’s important to speak to their passion points not just in a way they understand, but in a way they enjoy.
So what if our work didn’t look like ads? We know that they’ll scroll right past most ads, but will stop on a dozen meme posts in a row.
Idea
Sometimes the vibe just feels off. In those times, we need a change agent. A shifter of The Vibe. Wingstop is that change agent.
Using a more meme-inspired style, Get The Vibes Right playfully demonstrates how Wingstop heightens and improves the situation for all of our audiences’ passion points.
How it works
We can custom tailor messaging and visuals to each audience, passion and interest, and tap into to internet trends.
Multicultural
Passion Gaming
Passion Gaming
Post Copy
Get your Game Night right, with those crispy, tasty, sauced & tossed wings from Wingstop.
Weekender
Passion: Dating
Passion: Dating
Post Copy
Weeknight in desperate need of a vibe shift? Grab some of our thigh bites and turn things around.
Suburban
Passion: Hosting
Passion: Hosting
Post Copy
Had a long day but you’re in charge of dinner? We’ve got you covered.
Hispanic
Passion: Celebration
Passion: Celebration
Post Copy
It’s not a celebration until somebody walks in with those crispy, tasty, sauced & tossed wings from Wingstop
AUDIENCE SEGMENTS
