NYX and People of Crypto Lab came to us to create a Cannes submission video that celebrated their Pride 2022 activation. The emerging internet 3.0 and metaverse is truly changing the way that people are able to express themselves. Until now, the web has been run and represented a mostly white, heterosexual demographic. By creating a safe place in this increasing hostile environment for LGBTQIA+ people, they are setting the groundwork for further advocacy and allyship.