Toyota
TikTok Channel
TikTok Channel
Strategy
Unmistakably Toyota. Unmistakably TikTok. As an overall creative wrapper for the TikTok account, “Unmistakably Toyota” reflects the authenticity, originality and unexpected elements inherent in every Toyota model—things also reflected in every piece of great TikTok content.
The vibe is bold. Unmissable. Eye-catching. Colorful. Confident. Exciting. Inspiring. Innovative.
For our kick-off campaign, we’ll focus on creators who—just like Toyota—aren’t afraid to be bold and stand out. They’re unmistakably themselves, they take pride in being original—and they also reflect the variety and diversity in Toyota's vehicle lineup and consumers. They’re people who are forging their own path—whether in art, fashion, performance or visual perspective.
We’re showing up a little late to the TikTok party—so let’s be sure to make an eye-catching entrance.
Concept
What do you, see?
Our TikTok channel will be unmistakable. It will show the unexpected. It will insert itself into conversations. It will start new ones. It will show users that Toyota is here and has something to say.
Our TikTok channel will be unmistakable. It will show the unexpected. It will insert itself into conversations. It will start new ones. It will show users that Toyota is here and has something to say.
Toyota is here to celebrate its uniqueness and work with Creators that want to continue their legacy of innovation and share it with new audiences.
You’ve already proven that you are unique. It’s time that you take your love for cars and storytelling and show the unexpected side of Toyota. Just for TikTok.
Video Library
Currently in development, a year's worth of content launching in late 2022.
Below are a selection of videos that are slated to launch.
Below are a selection of videos that are slated to launch.
