In 2011 content videos were just starting to gain momentum and we worked with Life Fitness to create a series of videos that were tired in prices for them to help sell their fitness products. They needed them to be done fast, highlight all features and have models that were not SAG union so we can have unlimited global buyouts.
We created a tiered approach were designed to have the viewer either informed, educated or inspired. This approach allowed for us to create a pricing system that we allowed for maximum efficiency.
Agency: Schawk. Role: Creative Director, Art Director and learning about video from the experts.