Working with Cancer
UTILIZING THE POWER OF TRUSTED VOICES IN THE CANCER COMMUNITY.
And their powerful, authentic stories, we created a campaign to celebrate turning stigma into strength.
To continue the momentum from the first social pulse, we partnered with creators whose social platforms were built around their cancer journeys, making them trusted voices in the Cancer Community.
Each creator put their own take on WHY the Working with Cancer pledge is so important, by leveraging their personal experiences to raise awareness of the pledge and drive traffic to the website.
We extended the campaign further through a Digital OOH live event in Times Square.
WITH INSANE OWNED RESULTS AND TRENDING VIRAL CONTENT
Using 4 creators, the Working with Cancer campaign hit viral view counts thanks to help of authentic creator stories.
