Career Credentials
Professional Profile
Creative Director, Art Director
Creative leader with more than 20 years of expertise in strategic campaign conception, development, and execution with extensive experience managing multidisciplinary teams across industries. Adept at blending strategic vision with hands-on execution to deliver high-performing creative solutions for renowned brands like Campbells, ALDI, Toyota, TikTok, and Purina. Proven track record in spearheading creative overhauls, optimizing content production systems, and fostering team growth and development. Skilled in leveraging diverse media platforms—including digital, print, OLV, social, and in-store—to create cohesive brand experiences that resonate with audiences. Skilled in elevating creative excellence, driving business results, and mentoring future creative talent.
Work Experience
PXP, A PUBLICIS COMPANY, Chicago, IL 
Group Creative Director (01/2022 – August 2024)
Managed $20M+ in client budgets, ensuring optimal resource allocation while contributing to growth in agency revenue through strategic new business development.
Elevated creative excellence for ALDI, driving an increase in efficiency across creative development and photography workflows, leading to faster campaign turnarounds and reduced costs.
Partnered with TikTok to create platform-native content that boosted audience engagement. Strengthened brand relevance among key demographics.
Directed and mentored a 10-person multidisciplinary team, improving employee satisfaction and retention through career development initiatives.
Creative and Design Director
(01/2020 – 01/2022)
Led a comprehensive overhaul of ALDI’s print and digital weekly ad, resulting in an increase in consumer engagement and streamlined production processes.
Developed and implemented a robust content engine that produced thousands of still and motion assets annually, supporting multiple integrated campaigns across channels.
Supervised a five-person creative team, driving improvement in project delivery timelines through optimized workflows and strategic guidance.
ARC, A PUBLICIS COMPANY, Chicago, IL
Creative Director (01/2019 – 01/2020)
Secured a new business win for Kraft Heinz, contributing to the growth in the agency portfolio through compelling shopper marketing strategies.
Directed integrated campaigns for GSK brands (Nicorette, Excedrin, and Flonase), achieving a lift in campaign effectiveness and aligning with cross-agency partners.
Launched innovative campaigns for Bel Cheese brands, driving a sales increase across Babybel, Laughing Cow, and Boursin product lines.
Oversaw and developed a seven-person creative team, delivering high-quality work across OLV, audio, print, and digital platforms.
EPSILON, A PUBLICIS COMPANY, Chicago, IL
Creative Director (06/2016 – 01/2019)
Directed integrated shopper marketing campaigns for Purina and Nestlé, increasing in-store conversion rates by 18% through cohesive creative execution.
Secured a multi-year agency contract by successfully defending against an RFP, solidifying a partnership.
Managed and developed a seven-person creative team, improving team productivity through innovative leadership and streamlined project management.

KREBER, Columbus, OH
Vice President, Creative Director
(06/2014 – 06/2016)
Led creative operations across three offices, driving a 30% increase in department output while maintaining creative quality for JoAnn Fabrics, Bed Bath & Beyond, and Big Lots!
Spearheaded corporate communication strategies, contributing to growth in new business opportunities.
Directed a 40-person creative and photography team, delivering integrated advertising and retail campaigns that increased client sales.
Education
Bachelor of Fine Arts (BFA),
Visual Communications,
Illinois Institute of Art, Chicago (2002)
Specialized in web, motion, and print design, laying the foundation for a career in creative leadership.