Reebok global came to Kreber for ideas on how to launch their new advertising campaign “Be More Human” in owned stores and retailers. They asked for us to look at a new shoe, yoga and a new product infused with Kevlar and use strategy and insights to determine how create breakthrough creative that delivered on the mainline advertising campaign, but of course uniquely shopper focused. 
We created multiple different shopper campaigns that delivered on the mindsets and insights of the true millennial athletes. These were brought to life in-store through window displays, custom and standard retail fixtures and digital. 
Agency: Kreber. Role: Creative Director, Shopper Expert and weekend pizza delivery guy. 
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